Actively minded. Community Driven. Adventure ready.

​​​Cereal City Athletics

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NEW IN 2016!!!

2016 Cereal City Kids Triathlon Series

Four events total:

​Swim - Saturday July 16th

Bike - Saturday July 30th

​Run - Saturday August 13th

Triathlon - Saturday August 27

"Virtual Option" is available:  If your child cannot make it to one of the events, they can make up the event with parental supervision to satisfy the requirements to complete the series.

Find out more!


The Cereal City Kids Triathlon Series Medal is the coolest medal you will EVER get for ANY event ANYWHERE.  The base is 3.5 inches across, and it holds three triangles representing each of the events you complete.  The parts are held together with super strong magnets that will not come apart.

Register Here for the Series!

2016 Cereal City Kids Triathlon

Saturday August 27th

Beginning at Willard beach this mini triathlon for kids is perfect for a broad range of skill levels.  Ages 4-13 welcome.  This is a no-pressure way for your kids to have a BLAST!  

Battle Creek Masters Swim Team

The Battle Creek Masters Swim Team is a highly successful local team who regularly places and often wins at the Masters State Swim Meet annually.  The team meets at the Battle Creek YMCA regularly.  Contact the front desk at the YMCA (269) 963-9622 to ask about the Masters Swim Team.


Discounts on races, discounts in the Cereal City Athletics store, gear, clinics, sound good?  Check out our club!

Cereal City Athletics is excited to announce our new Adventure Club! Why is it called an adventure club? Because we just didn't feel right branding it to a specific sport when there is SO much to explore! We want you to have fun, try something new, and improve in your desired disciplines! Find out more about the Cereal City Athletics Club, take the pledge and sign up HERE


Connect with us!

Cereal City Athletics is now on Strava and Garmin. Join local athletes and challenge yourself to reach new limits!

Strava: go to the Explore tab, and search Clubs for Cereal City Athletics

Garmin: click the menu on the left, choose Groups and search Cereal City Athletics.

These folks do everything - they bike, but you'll also see them swimming and running!  They are heavily involved as volunteers at events all around Michigan.  Check out their website, and you can find out what they do and how to get involved.

This is an informal group of people training for triathlons with a specific focus on the Cereal City Triathlon.  There is a closed FaceBook Group associated with BC Tri Training. 

Training Groups in Battle Creek

Find your next adventure in Battle Creek.......
it starts right here

Looking for some like-minded folks for training? Check out some of these groups:

Upcoming events, exciting announcements and more!

Cereal City Athletics is now an official retailer of TYR! Whether you are swimming, running, cycling, yoga, paddling TYR has what you need and SO MUCH MORE! Check it out and make sure to keep your eyes open for the launch of their NEW lifestyle line this Spring!

This is a group of mostly women who are running enthusiasts.  There is a closed FaceBook Group associated with the local Battle Creek Moms Run This Town chapter but there is also a national organization.

KAR (Kalamazoo Area Runners) have a chapter in Battle Creek.  They have an open FaceBook Group where you can keep up with their activities.

2016 Cereal City Triathlon

Sunday August 14th

Beginning at Willard beach this sprint triathlon is perfect for a PR! Whether you are a pro or a beginner, this is a great event for everyone!  This will be the fourth year of this fantastic event.