BC Ice Cream Century


Registration will be open from February 15 through May 28. There will be NO on-site registration available. Register at www.RunSignUp.com/BCIceCreamCentury


Double Scoop: $55 until 3/30

Single Scoop: $50 until 3/30

Snack Pack: $45 until 3/30

Registration includes:
ice cream/treat at each stop*
post-ride meal ticket
BC Ice Cream Century cycling socks to first 100 registrants

*not all menu options may be available to riders at each stop, details will be posted pre ride and at each stop.

Cereal City Athletics has partnered with some of the area's best ice cream shops to give you a memorable (and tasty) riding experience! The BC Ice Cream Century is a metric century, or 62 miles, suitable for riders of all abilities. Not quite ready for the full ride? There are also 2 shorter routes available. All routes offer at least one ice cream stop and on-hand bike support and a tasty post-ride meal. The BC Ice Cream Century is a must to kick start the summer! 


Check-in/Start, Trek Bicycle Store: 9:00 AM -11:15 AM

22 Michigan Ave W, Battle Creek, MI 49017
Home to all of Battle Creek's cycling needs, and your hospitable bike shop. Packet pick-up, start and finish will be happening here! They will also be assisting in providing your course bike support. While you are there make sure to check out the store and all it has to offer!

Start times differ depending on the route you have registered for. Please make sure to read your specific route and event details carefully.

Event Start Time(s):

Double Scoop: 9:00 am launch time

Single Scoop: 10:30 am launch time

Snack Pack: 11:30 am launch time

The Stops:

Station 66:

4588 D Dr S, Battle Creek, MI 49015
Located in a 1940s gas station, Station 66 offers a variety of menu items including fresh made donuts (perfect for the first stop of the morning) and countless flavors of ice cream from Michigan based Ashby Sterling Ice Cream.

Turkeyville USA:

18935 15 1/2 Mile Rd, Marshall, MI 49068
Turkeyville is not jut for turkeys! Browse the quaint shop, rest in the gazebo or play a quick game of pinball. The history and scenery is fun to explore while enjoying a sundae, cone or other treats from the ice cream parlor.

Lickity Split:

301 E Michigan Ave, Augusta, MI 49012
Nestled in a corner a small corner in Augusta, this shop is a favorite stop during group rides or after romping on the trails at Fort Custer. Lickity Split offers a variety of items to suit any growling stomach or sweet tooth.

Dark Horse Commons/Creamery:
511 South Kalamazoo Ave, Marshall, MI 49068

A recent expansion of Dark Horse Brewery that offers unique flavors of homemade ice cream.

Saturday, June 3rd  2017

​​​​Cereal City Athletics

Active minded. Community Driven. Adventure ready.

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A century ride is a cycling event in which riders cover 100 miles, or in our case 100 km, in a specified amount of time. The BC Ice Cream Century is adding a twist (literally) to the traditional century. Riders will be able to choose between a full metric century, 62 miles (the double scoop), a shorter distance of 33 miles (the single scoop) or a one shop stop of 20 miles (the snack pack). Beginning the journey at the Trek Bicycle Store, riders will then follow a marked route around the Battle Creek area. Stops along the route may include Lickity Split, Turkeyville, Station 66 and NEW this year, Dark Horse Creamery. Stops will vary depending on the route chosen. The ride will end back at the Trek Bicycle Store for a post ride meal that can be eaten without a cone.

In addition to the ice cream stops, there will be an aid station for Double Scoop riders to refuel (on things other than sugar), fill water bottles and stretch their legs.

The BC Ice Cream Century is also partnering with the Trek Bicycle Store to provide mechanical assistance at designated stops. In addition, they will be providing sag support for riders who have a bike break down and are no longer able to continue on the route.